What is coaching?


The philosophy of coaching


The International Coach Federation (ICF), adheres to a form of coaching that honors the client as the expert in his/her personal and/or professional life and believes that every client is creative, resourceful, and whole.

Standing on this foundation, the coach's responsibility is to:


  • Discover, clarify, and align with what the client wants to achieve.
  • Encourage client self-discovery.
  • Elicit client generated solutions and strategies.
  • Hold the client as responsible and accountable.

    Definition of Coaching (as published by the ICF)


    "Professional Coaching is an ongoing partnership that helps clients produce fulfilling results in their personal and professional lives. Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life.

    In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action. Coaching accelerates the client’s progress by providing greater focus and awareness of choice. Coaching concentrates on where clients are today and what they are willing to do to get where they want to be tomorrow."


    "...Anny performed various workshops enhancing performance through understanding yourself and others in the workplace. Overall, the result was that employees experienced first-hand how human behaviour affects others and how others think. They understood their own conflict style and the impact that it has on others. By adapting their behaviour they become more effective with each team member. Realizing the unique contributions of other group members means that each person is a valuable part of the whole team. The outcome was an increasing sensitivity of the diversity of each employee."

    --- Judith N.C., Gatineau, Quebec

    Coaching and Leadership International Inc.   International Coach Federation    International Institute of Coaching